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Fat in the Fifties - America's First Obesity Crisis (Hardcover)
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Fat in the Fifties - America's First Obesity Crisis (Hardcover)
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A riveting history of the rise and fall of the obesity epidemic
during 1950s and 1960s America. Metropolitan Life Insurance Company
identified obesity as the leading cause of premature death in the
United States in the 1930s, but it wasn't until 1951 that the
public health and medical communities finally recognized it as
"America's Number One Health Problem." The reason for MetLife's
interest? They wanted their policyholders to live longer and
continue paying their premiums. Early postwar America responded to
the obesity emergency, but by the end of the 1960s, the crisis
waned and official rates of true obesity were reduced- despite the
fact that Americans were growing no thinner. What mid-century
factors and forces established obesity as a politically meaningful
and culturally resonant problem in the first place? And why did
obesity fade from public-and medical-consciousness only a decade
later? Based on archival records of health leaders as well as
medical and popular literature, Fat in the Fifties is the first
book to reconstruct the prewar origins, emergence, and surprising
disappearance of obesity as a major public health problem. Author
Nicolas Rasmussen explores the postwar shifts that drew attention
to obesity, as well as the varied approaches to its treatment: from
thyroid hormones to psychoanalysis and weight loss groups.
Rasmussen argues that the US government was driven by the new Cold
War and the fear of atomic annihilation to heightened anxieties
about national fitness. Informed by the latest psychiatric
thinking-which diagnosed obesity as the result of oral fixation,
just like alcoholism-health professionals promoted a form of weight
loss group therapy modeled on Alcoholics Anonymous. The
intervention caught on like wildfire in 1950s suburbia. But the
sense of crisis passed quickly, partly due to cultural changes
associated with the later 1960s and partly due to scientific
research, some of it sponsored by the sugar industry, emphasizing
particular dietary fats, rather than calorie intake. Through this
riveting history of the rise and fall of the obesity epidemic,
readers gain an understanding of how the American public health
system-ambitious, strong, and second-to-none at the end of the
Second World War-was constrained a decade later to focus mainly on
nagging individuals to change their lifestyle choices. Fat in the
Fifties is required reading for public health practitioners and
researchers, physicians, historians of medicine, and anyone
concerned about weight and weight loss.
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