This book investigates right-wing populism in Brazil. It is a
unique study of the major protest movements of the New Right that
dominated the streets of Sao Paulo from 2014 to 2018 and acted as a
prelude to Jair Bolsonaro's election. Examining the populist
rhetoric that circulated among the movements' online followers,
McLean reveals the formation of different right-wing publics and
gives insight into the topics that have the greatest impact on
public political debate. Through interviewing multiple activists
and observing them at political events, McLean also exposes
motivations for engaging in political action and demonstrates how
the movements act as media vehicles of the New Right. Such an
intimate study on the Brazilian New Right has never before been
carried out in such in-depth detail.
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