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Strategic Management for Tourism, Hospitality and Events (4th edition)
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Strategic Management for Tourism, Hospitality and Events (4th edition)
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Strategic Management for Tourism, Hospitality and Events is the
must-have text for students approaching this subject for the first
time. It introduces students to fundamental strategic management
principles in a Tourism, Hospitality and Events context and brings
theory to life by integrating a host of industry-based case studies
and examples throughout. This fourth edition has been fully revised
and updated to reflect the major changes in strategic direction for
these industries due to the most significant global crisis ever, as
well as significant technology advances and issues related to
sustainability. New features and topics included in this fourth
edition include: New international Tourism, Hospitality and Events
case studies from both SMEs and large-scale businesses are
integrated throughout to show applications of strategic management
theory. New ‘technology in focus’ short cases are included, as
well as longer combined sector case studies on topics such as Covid
impacts e.g. Tui. New chapter on sustainability and corporate
social responsibility looking at explore how the principles of
sustainability can be incorporated into the strategy of Tourism,
Hospitality and Events organizations. Technology is integrated into
all chapters looking at big data, artificial intelligence,
political external environment, social media & e-marketing,
absorptive capacity and innovation. Impacts and implications of
Covid considering industry responses, financial implications and
future emergent strategies. Reflects a contemporary view
incorporating the broad range of academic literature and industry
developments which have emerged in recent years and provides a
particular focus on smaller organizations recognizing their key
role. Web support for tutors and students, providing explanation
and guidelines for instructors on how to use the textbook and case
studies, additional exercises, case studies and video links for
students. This book is written in an accessible and engaging style
and structured logically with useful features throughout to aid
students’ learning and understanding and it is an essential
resource for Tourism, Hospitality and Events students.
General
Imprint: |
Taylor & Francis
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Country of origin: |
United Kingdom |
Release date: |
November 2023 |
Authors: |
Nigel G. Evans
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Dimensions: |
246 x 174mm (L x W) |
Pages: |
784 |
Edition: |
4th edition |
ISBN-13: |
978-1-03-233182-9 |
Categories: |
Books
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LSN: |
1-03-233182-8 |
Barcode: |
9781032331829 |
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