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Understanding the Influence of Culture on Product Innovation Endeavors (Paperback)
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Understanding the Influence of Culture on Product Innovation Endeavors (Paperback)
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Aim of this work is to elaborate whether national culture poses an
influence on how innovative endeavours are undertaken in micro,
small and medium enterprises. To shed light on this in a focused
manner, a range of micro, small and medium enterprises in the
microfinance sectors of Germany and Kenya were selected and their
innovation processes in regard to cultural coinage compared in a
dual case study. Since culture is a complex concept, a comparative
model was developed by the authors taking into consideration
various perspectives and scientific contributions. This model was
applied in analysing research findings to draw conclusions
concerning the influence national culture might pose on innovative
endeavours, in terms of new product development and the integration
of concepts developed elsewhere. The interrelation of the concepts
of national culture and product innovation in the service sector
might offer interesting insights for sustainable business
development. The comparison of innovative undertakings in an
industrialized and a developing country and insights in the current
state of project management approaches and microfinance in Kenya
and Germany might also be relevant.
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