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Understanding the Influence of Culture on Product Innovation Endeavors (Paperback) Loot Price: R2,099
Discovery Miles 20 990
Understanding the Influence of Culture on Product Innovation Endeavors (Paperback): Nina Jakobi, Wairu Kinyori

Understanding the Influence of Culture on Product Innovation Endeavors (Paperback)

Nina Jakobi, Wairu Kinyori

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Loot Price R2,099 Discovery Miles 20 990 | Repayment Terms: R197 pm x 12*

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Aim of this work is to elaborate whether national culture poses an influence on how innovative endeavours are undertaken in micro, small and medium enterprises. To shed light on this in a focused manner, a range of micro, small and medium enterprises in the microfinance sectors of Germany and Kenya were selected and their innovation processes in regard to cultural coinage compared in a dual case study. Since culture is a complex concept, a comparative model was developed by the authors taking into consideration various perspectives and scientific contributions. This model was applied in analysing research findings to draw conclusions concerning the influence national culture might pose on innovative endeavours, in terms of new product development and the integration of concepts developed elsewhere. The interrelation of the concepts of national culture and product innovation in the service sector might offer interesting insights for sustainable business development. The comparison of innovative undertakings in an industrialized and a developing country and insights in the current state of project management approaches and microfinance in Kenya and Germany might also be relevant.

General

Imprint: Lap Lambert Academic Publishing
Country of origin: Germany
Release date: June 2012
First published: June 2012
Authors: Nina Jakobi • Wairu Kinyori
Dimensions: 229 x 152 x 14mm (L x W x T)
Format: Paperback - Trade
Pages: 240
ISBN-13: 978-3-8473-3198-8
Categories: Books > Business & Economics > Finance & accounting > Accounting > General
LSN: 3-8473-3198-1
Barcode: 9783847331988

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