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Books > Business & Economics > Business & management > Business strategy

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Brand Breakout - How Emerging Market Brands Will Go Global (Paperback) Loot Price: R2,154
Discovery Miles 21 540
Repayment Terms: R202 pm x 12*
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Brand Breakout - How Emerging Market Brands Will Go Global (Paperback): Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

Brand Breakout - How Emerging Market Brands Will Go Global (Paperback)

Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

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Loot Price R2,154 Discovery Miles 21 540 | Repayment Terms: R202 pm x 12*

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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: March 2015
First published: 2013
Authors: Nirmalya Kumar • Jan-Benedict E. M. Steenkamp
Dimensions: 235 x 155 x 16mm (L x W x T)
Format: Paperback
Pages: 256
ISBN-13: 978-1-137-46759-1
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 1-137-46759-2
Barcode: 9781137467591

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