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Creative Context - Creativity and Innovation in the Media and Cultural Industries (Paperback, 1st ed. 2020)
Loot Price: R2,789
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Creative Context - Creativity and Innovation in the Media and Cultural Industries (Paperback, 1st ed. 2020)
Series: Creative Economy
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The purpose of this volume is to broaden scholars' analytical
perspective by placing the creative industries in frameworks that
compare and contrast them with other kinds of entities,
organizations, and social forms that mix creativity and production.
In other words, this volume aims to set out an emerging agenda for
the study of creativity in the cultural and media industries.
Although this work focuses on the media and cultural industries,
they are investigated in the context of other groups and
organizations connecting forms of creativity with an explicit
emphasis on turning ideas into concrete practices and products. The
originality of this book lies in (1) presenting a comparative and
interdisciplinary perspective that develops a new framework and
analytical concepts to understand the notion of creativity in the
media and cultural industries, and (2) providing a series of fresh
empirically based studies of the process of creativity in fields
such as advertising, fashion, animation, and pop culture. This
comparative move is taken in order to generate new insights about
the particular features of the creative industries and new
questions for future analysis.
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