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Creative Context - Creativity and Innovation in the Media and Cultural Industries (Paperback, 1st ed. 2020) Loot Price: R2,789
Discovery Miles 27 890
Creative Context - Creativity and Innovation in the Media and Cultural Industries (Paperback, 1st ed. 2020): Nissim Otmazgin,...

Creative Context - Creativity and Innovation in the Media and Cultural Industries (Paperback, 1st ed. 2020)

Nissim Otmazgin, Eyal Ben-Ari

Series: Creative Economy

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Loot Price R2,789 Discovery Miles 27 890 | Repayment Terms: R261 pm x 12*

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The purpose of this volume is to broaden scholars' analytical perspective by placing the creative industries in frameworks that compare and contrast them with other kinds of entities, organizations, and social forms that mix creativity and production. In other words, this volume aims to set out an emerging agenda for the study of creativity in the cultural and media industries. Although this work focuses on the media and cultural industries, they are investigated in the context of other groups and organizations connecting forms of creativity with an explicit emphasis on turning ideas into concrete practices and products. The originality of this book lies in (1) presenting a comparative and interdisciplinary perspective that develops a new framework and analytical concepts to understand the notion of creativity in the media and cultural industries, and (2) providing a series of fresh empirically based studies of the process of creativity in fields such as advertising, fashion, animation, and pop culture. This comparative move is taken in order to generate new insights about the particular features of the creative industries and new questions for future analysis.

General

Imprint: Springer Verlag, Singapore
Country of origin: Singapore
Series: Creative Economy
Release date: April 2021
First published: 2020
Editors: Nissim Otmazgin • Eyal Ben-Ari
Dimensions: 235 x 155mm (L x W)
Format: Paperback
Pages: 179
Edition: 1st ed. 2020
ISBN-13: 978-981-15-3058-6
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Politics & government > General
Books > Business & Economics > Economics > General
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
LSN: 981-15-3058-0
Barcode: 9789811530586

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