Party Brands in Crisis - Partisanship, Brand Dilution, and the Breakdown of Political Parties in Latin America (Paperback)

Why have so many established political parties across Latin America collapsed in recent years? Party Brands in Crisis offers an explanation that highlights the effect of elite actions on voter behavior. During the 1980s and 1990s, political elites across the region implemented policies inconsistent with the traditional positions of their party, provoked internal party conflicts, and formed strange-bedfellow alliances with traditional rivals. These actions diluted party brands and eroded voter attachment. Without the assured support of a partisan base, parties became more susceptible to short-term retrospective voting, and voters without party attachments deserted incumbent parties when they performed poorly. Party Brands in Crisis offers the first general explanation of party breakdown in Latin America, reinforcing the interaction between elite behavior and mass attitudes.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Release date:	July 2017
Authors:	Noam Lupu
Dimensions:	230 x 150 x 18mm (L x W x T)
Format:	Paperback - Trade
Pages:	263
ISBN-13:	978-1-107-42320-6
Categories:	Books > Social sciences > Politics & government > Comparative politics Books > Social sciences > Politics & government > Political parties > General Books > Social sciences > Politics & government > Local government > General
LSN:	1-107-42320-1
Barcode:	9781107423206

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