Communicating Health - Strategies for Health Promotion (Hardcover, 2nd Revised edition)

Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.

Now in its second edition, topics covered in the book include:

- Mass media

- Diverse audiences

- Evaluation

- Media analysis

- Campaign monitoring

Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice.

It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields.

Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.

General

Imprint:	Sage Publications Ltd
Country of origin:	United Kingdom
Release date:	February 2013
First published:	2013
Editors:	Nova Corcoran
Dimensions:	242 x 170mm (L x W)
Format:	Hardcover
Pages:	248
Edition:	2nd Revised edition
ISBN-13:	978-1-4462-5232-1
Categories:	Books > Medicine > General issues > Public health & preventive medicine > General
LSN:	1-4462-5232-9
Barcode:	9781446252321

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