Communication skills are essential to effective health promotion
and public health practice. This textbook bridges the gap between
health communication theory and health promotion and public health
practice. It provides students and practitioners with the knowledge
and skills they need to design, plan, implement and evaluate
programmes and campaigns.
Now in its second edition, topics covered in the book
include:
- Mass media
- Diverse audiences
- Evaluation
- Media analysis
- Campaign monitoring
Case studies and interactive activities in each chapter
encourage critical thinking and creative campaign design
practice.
It will be a valuable resource for students, lecturers and
practitioners working across health promotion, public health,
communication, media, healthcare and nursing fields.
Nova Corcoran works as a Senior Lecturer in public health and
health promotion at the University of Glamorgan.
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