Originally published by Stevenson, Inc., this practical resource
helps nonprofit leaders and professions discover new ways to forge
winning relationships with media professionals, learn what other
nonprofits are doing to increase news coverage and build awareness
and learn new techniques and procedures to improve media relations.
Important topics covered include: The national news Interviews Free
publicity Writing news releases Avoiding common media mistakes
Handling negative publicity Responding to reporters Employee
engagement Media coverage Online pressrooms Radio and TV exposure
Strategic partnerships Hotsheets Media databases Special events
Media buyers Media archives Please note that some content featured
in the original version of this title has been removed in this
published version due to permissions issues.
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