Nonprofit Publications - What You Need to Know to Create Winning Publications (Paperback)

Originally published by Stevenson, Inc., this practical resource offers nonprofit organizations strategies for creating successful and effective publications. Topics include: * Useful policies, guidelines and publication procedures * How to produce quality annual reports * Advice on writing and editing copy * Tips for taking, managing and incorporating photos and images * Numerous layout and design ideas * Advantages of online publications * Outsourcing considerations * Evaluating publication effectiveness * Editorial calendars * Editorial evaluation * Increasing readership * Submission guidelines * Publication underwriting * Strategic partnerships * Direct mail Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	July 2013
First published:	2010
Authors:	Npcr
Dimensions:	216 x 279 x 5mm (L x W x T)
Format:	Paperback
Pages:	84
ISBN-13:	978-1-118-69195-3
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Non-profitmaking organizations
LSN:	1-118-69195-4
Barcode:	9781118691953

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