Originally published by Stevenson, Inc., this practical resource
provides nonprofit organizations with ideas and strategies to
maximize the impact and effectiveness of their websites. From
adding social media or an online press room to driving traffic or
enhancing features, this manual has it all. Important topics
covered include: * Customizable pages * Guest books * Incorporating
sponsor information * Social media strategies * RSS feeds * Online
pressrooms * Online publications * Website copy * Blogs * Website
marketing * Donor outreach * Online registrations * Virtual tours *
Marketing * Mass emails Please note that some content featured in
the original version of this title has been removed in this
published version due to permissions issues.
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