Social media has become a must for organizations to master in order
to be successful. Originally published by Stevenson, Inc., this
practical resource provides nonprofit leaders and professionals
with strategies to harness the power of social media to support
their causes and organizations. It s filled with interaction
techniques and examples from a variety of nonprofits. Important
topics include: * Facebook essentials * Professional networking *
Twitter benefits * Press releases and media blogs * Blogs * YouTube
* Videos and marketing * Social media guidelines * Online tools *
Mobile applications * Social networking and special events *
Virtual meetings * Web-based communication options * Virtual
memberships * Landing pages * Outreach to a younger demographic
Please note that some content featured in the original version of
this title has been removed in this published version due to
permissions issues.
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