As hyper-personalization has yet to be perfected, developing
hyper-personalized strategies presents a critical challenge; due to
this, optimizing hyper-personalization and designing new processes
and business models takes center stage in tourism and hospitality
to reach new levels of customer service and experience through the
introduction and development of new solutions supported in the
internet of things, software interfaces, artificial intelligence
solutions, back-end and front-end management tools, and other
emergent business intelligence strategies. Optimizing Digital
Solutions for Hyper-Personalization in Tourism and Hospitality
serves as an essential reference source that emphasizes the
importance of hyper-personalization models, processes, strategies,
and issues within tourism and hospitality fields with a particular
focus on digital IT solutions. More than a simple starting point
for a critical reflection on the state of the art of this sector,
this book aims to contribute in an objective way to leveraging
digital solutions to optimize the concept of hyper-personalization
in the tourist experience. The content of this book covers research
topics that include digital tourism and hospitality, consumer
behavior, customer journey, and smart technologies and is ideal for
professionals, executives, hotel managers, event coordinators,
restaurateurs, travel agents, tour directors, policymakers,
government officials, industry professionals, researchers,
students, and academicians in the fields of tourism and hospitality
management, marketing, and communications.
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