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Political Communication Online - Structures, Functions, and Challenges (Hardcover)
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Political Communication Online - Structures, Functions, and Challenges (Hardcover)
Series: Routledge Research in Political Communication
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The impact of the Internet on political communication has been
significant and multifaceted: it expanded the reach of political
messages; opened the floodgates of decontextualization and
intercultural misunderstanding; made room for new genres and forms;
and allowed for the incorporation of every previously existing
communication mode into complex multilayered documents. Political
Communication Online places these developments in their social and
media context, covers various disciplinary backgrounds and how they
can contribute to a common understanding of the evolving online
media landscape, and proposes a novel methodological tool for the
analysis of political communication online. Seizov offers an
approach that places context at the core of the theoretical and
methodological discussion by discussing the traits of online
communication that make it a unique communication environment. The
book then brings together different disciplines which have
important contributions for the study of political communication
online but have not been integrated for this purpose so far, such
as visual communication, multimodal research, and cognitive
psychology. Seizov introduces the book's main theoretical and
methodological contribution to multimodal document analysis, the
annotation scheme "Imagery and Communication in Online Narratives"
(ICON), and explores how the ICON approach works in practice.
Taking four distinct genres of online political communication -
news, election campaigns, NGOs, and social movements - the book
presents the analyses of convenience samples from each of them in
detail. This text features a comprehensive theoretical discussion
of vital current developments in online political communication,
places these developments in context, and couples that with a
practical demonstration of the novel methodology it proposes.
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