The Radical Innovation Playbook: A Practical Guide for Harnessing
New, Novel or Game-Changing Breakthroughs The only guide you will
need on creating, planning, and launching a radical innovation
project. Innovation is a must if you want your company to adapt and
overcome the market's rapid change in this highly competitive
world. Innovation can drive growth and revenue, whatever the size
of your business - whether a micro-company, SME, or multinational.
But while the more commonly tried and tested incremental innovation
can save time, costs and enable a company to be more sustainable,
breakthrough and radical innovation (the creation of new,
far-reaching, and novel ideas) can generate between two to five
times as much revenue within the same period. The challenge is that
breakthrough and radical innovation are hard: they require unique
capabilities, structures, approaches, success metrics, and cultures
to succeed. Launching radical projects without a strategic approach
risks you burning through time and money without anything to show
for it. The Radical Innovation Playbook is a practical,
how-to-do-it manual with tested advice and guidance on planning,
creating, and successfully launching new innovative business ideas.
Authors Olga Kokshagina, an innovation practitioner, researcher,
and advocate for open science and entrepreneurism and Allen
Alexander, an Associate Professor with a focus on innovation and
entrepreneurism, provide insight, practical solutions, and reusable
business model canvases to show how to develop breakthrough and
radical ideas while steering through the culture of the
organisation to gain buy-in from peers as well as stakeholders. In
this playbook, you will learn how to: Discover new innovative ideas
and emerging market opportunities; Find evidence that your
innovation idea has business viability; Make vital decisions about
how to plan and design your innovation project; Generate
alternatives to your proposition; Explore, collect and analyse
information to influence and convince others; Identify, navigate,
and embrace uncertainty; Engage with peers and stakeholders;
Reflect on how your organisation supports ideation processes;
Discover, explore and secure investment; Gain confidence and skills
for a successful launch; Diversify into new markets and commercial
channels; Build a business structure that enables innovation to
grow; Inspire and support future generations to make an impact and
achieve success. This book is for you if: You are a first-time
innovator looking for guidance and help in understanding how to
take your fledgling ideas forward; A CEO or senior manager looking
to invest in and devise your next-generation corporate innovation
portfolio; You need to tailor your organisational structure to
explore and deliver successful innovations. The Radical Innovation
Playbook is a practical guide, presented in striking colour, with
downloadable worksheets and canvases to help you collect, analyse,
plan and launch a successful breakthrough or radical innovation
project.
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