The aim of this work is to determine the best values of total
printing volume of magazines and the amounts that are sent to sales
points, through forecasting and determination of optimum service
level to be provided. The first part of the book deals with
forecasting the sales endpoint demands for the future issue.
Especially, the handling of the censored demand in case of sellout
is analyzed. Also, studies are carried out for nding the optimum
parameters of the forecasting method. The two main strategies used
for planning are mentioned: top-down and bottom-up. The top-down
approach rst determines the printing volume and distributes it to
the endpoints. In the second part, three alternative ways of
applying the top-down approach are discussed. The third part
presents the existing bottom-up optimization approach that is valid
under the assumption of normal probability demand distribution. It
then deduces formulas for finding return and lost sales that would
occur. Then, a simulation based approach is described that nds
these performance measures, under any demand distribution
assumption. In the end, a computer based illustration of these
methods is given.
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