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Sway - The Irresistible Pull of Irrational Behaviour (Paperback)
Loot Price: R388
Discovery Miles 3 880
You Save: R94
(20%)
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Sway - The Irresistible Pull of Irrational Behaviour (Paperback)
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List price R482
Loot Price R388
Discovery Miles 3 880
You Save R94 (20%)
Expected to ship within 9 - 15 working days
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A fascinating journey into the hidden psychological influences that
derail our decision-making, "Sway "will change the way you think
about the way you think.
Why is it so difficult to sell a plummeting stock or end a doomed
relationship? Why do we listen to advice just because it came from
someone "important"? Why are we more likely to fall in love when
there's danger involved? In "Sway," renowned organizational thinker
Ori Brafman and his brother, psychologist Rom Brafman, answer all
these questions and more.
Drawing on cutting-edge research from the fields of social
psychology, behavioral economics, and organizational behavior,
"Sway" reveals dynamic forces that influence every aspect of our
personal and business lives, including loss aversion (our tendency
to go to great lengths to avoid perceived losses), the diagnosis
bias (our inability to reevaluate our initial diagnosis of a person
or situation), and the "chameleon effect" (our tendency to take on
characteristics that have been arbitrarily assigned to us).
"Sway" introduces us to the Harvard Business School professor who
got his students to pay $204 for a $20 bill, the head of airline
safety whose disregard for his years of training led to the
transformation of an entire industry, and the football coach who
turned conventional strategy on its head to lead his team to
victory. We also learn the curse of the NBA draft, discover why
interviews are a terrible way to gauge future job performance, and
go inside a session with the Supreme Court to see how the world's
most powerful justices avoid the dangers of group dynamics.
Every once in a while, a book comes along that not only challenges
our views of the world but changes the way we think. In "Sway, "
Ori and Rom Brafman not only uncover rational explanations for a
wide variety of irrational behaviors but also point readers toward
ways to avoid succumbing to their pull.
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