William Terry Couch (1901-1989) began his four-decade publishing
career building the University of North Carolina Press into one of
the nation's leading university presses. His editorial attacks on
the social ills of the South earned him a reputation as a southern
liberal. By the 1940s, his disaffection with New Deal politics
turned him toward the right, resulting in his firing as director of
University of Chicago Press in 1950. As a conservative, Couch
sought books and articles that would sway general readers from what
he saw as an intellectual torpor that accepted the growing role of
government in American life. The liberals who controlled the
presses found him dogmatic and irascible. When he tried to turn
Collier's Encyclopedia into a journal of conservative opinion, he
was fired as editor in chief in 1959. He ended his career as
publisher for the libertarian William Volker Fund, which collapsed
in the 1960s under charges of Nazism. Couch was committed to
publishing as a social cause and strove to disturb American
complacency. This first book-length biography of Couch covers the
career of a publisher who brought academic scholarship to the
reading public to effect social, political and economic change.
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