South Korea is one of the most successful cases of democratization
and rapid economic development in the world. It shares one
troubling problem with many other industrialized and democratic
countries of the recent years: the increase of extreme polarization
in the language and emotions of politics and society. However,
Korea experienced this problem earlier than most of these
countries. The turbulent democratization history created parties
that have weak ideologies but wield deeply effective stories and
strategies. The combination of these two traits creates a downwards
spiral where the performance of moral superiority becomes the
sharpest weapon, at the cost of the voters and the institutional
role of the party system. The author points out that we need a
standard for viewing this growing problem and argues that the
traits of ideological polarization in language are not well
understood. Using partisan newspaper text data from 1990 to 2014
and quantitative text analysis, this book collects the most typical
meanings used by parties and partisans, analyzing why they exist
and for which purpose. In the age of digital data and possibly
restricted mobility, this book is a proposal for what the author
calls "Computational Area Studies" and "Distant Fieldwork."
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