Our Generation isn't just about a doll or a book or even a fantastic
miniature tea set. It's about girls growing up together and
creating the narrative of an extraordinary generation.
And parents who understand the pressures of being a girl more than any
generation of parents before them.
It's about a website where a girl can weigh in on issues that are
important to her. Or spend hours creating the next new look for a
fashion-forward doll. Or crafting a heart that will represent her story
on a Wall of Hearts that represents the story of her entire generation.
(Who knows, her heart may even end up on Our Generation packaging.)
Our Generation is about girls helping girls who are less fortunate
because they want to and because they know they can.
And packaging that’s eco-friendly for a generation who wouldn’t accept
anything less.
It’s about accessories that speak to the multifaceted lives girls live.
It’s about quality dolls at prices aimed to not exclude anyone.
It's about giving girls a voice to create and shape a community they
love.
It’s about a very important generation and its story.
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