The PDMA ToolBook for New Product Development (Hardcover)

In this book, the Product Development & Management Association brings together practical, authoritative approaches to every aspect of the product development process, from idea generation to delivery of the final product and commercialization. The ToolBook provides cross-functional coverage of such topics as:

• Dealing with project and portfolio risk
• Improving portfolio management
• Surviving as a project champion
• Modeling the pipeline
• Technology Stage-Gating
• Hunting for winners in the Fuzzy Front End
• Trend mapping and lead-user analysis
• And much more

With effective methods, tools, and techniques in every chapter, The PDMA ToolBook for New Product Development is an essential book for new product development professionals, including Project Leaders, Process Owners, and Program or Portfolio Managers in a broad range of industries from heavy manufacturing to services.

Find out more about the PDMA at: www.pdma.org

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