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Books > Business & Economics > Business & management > Management & management techniques > Operational research

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Strategies for High-Tech Firms - Marketing, Economic, and Legal Issues (Paperback) Loot Price: R1,739
Discovery Miles 17 390
Repayment Terms: R163 pm x 12*
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Strategies for High-Tech Firms - Marketing, Economic, and Legal Issues (Paperback): P.M. Rao, Joseph A Klein

Strategies for High-Tech Firms - Marketing, Economic, and Legal Issues (Paperback)

P.M. Rao, Joseph A Klein

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Loot Price R1,739 Discovery Miles 17 390 | Repayment Terms: R163 pm x 12*

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This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: February 2013
First published: February 2013
Authors: P.M. Rao • Joseph A Klein
Dimensions: 246 x 174 x 20mm (L x W x T)
Format: Paperback
Pages: 248
ISBN-13: 978-0-7656-1798-9
Categories: Books > Business & Economics > Business & management > Management & management techniques > Operational research
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Hi-tech manufacturing industries
LSN: 0-7656-1798-6
Barcode: 9780765617989

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