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Books > Business & Economics > Business & management > Management & management techniques > Operational research

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Strategies for High-Tech Firms - Marketing, Economic, and Legal Issues (Paperback) Loot Price: R1,852
Discovery Miles 18 520
Repayment Terms: R174 pm x 12*
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Strategies for High-Tech Firms - Marketing, Economic, and Legal Issues (Paperback): P.M. Rao, Joseph A Klein

Strategies for High-Tech Firms - Marketing, Economic, and Legal Issues (Paperback)

P.M. Rao, Joseph A Klein

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Loot Price R1,852 Discovery Miles 18 520 | Repayment Terms: R174 pm x 12*

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Strategies for High-Tech Firms - Marketing, Economic, and Legal Issues (Paperback): P.M. Rao, Joseph A Klein
Strategies for High-Tech Firms…
R1,852
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Total price: R1,872
Discovery Miles: 18 720
Terms: R175 pm x 12*
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This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: February 2013
First published: February 2013
Authors: P.M. Rao • Joseph A Klein
Dimensions: 246 x 174 x 20mm (L x W x T)
Format: Paperback
Pages: 248
ISBN-13: 978-0-7656-1798-9
Categories: Books > Business & Economics > Business & management > Management & management techniques > Operational research
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Hi-tech manufacturing industries
LSN: 0-7656-1798-6
Barcode: 9780765617989

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