Never before has diplomacy evolved at such a rapid pace. It is
being transformed into a global participatory process by new media
tools and newly empowered publics. Public diplomacy has taken
center-stage as diplomats strive to reach and influence audiences
that are better informed and more assertive than any in the past.
In this crisp and insightful analysis, Philip Seib, one of the
world s top experts on media and foreign policy, explores the
future of diplomacy in our hyper-connected world. He shows how the
focus of diplomatic practice has shifted away from the closed-door,
top-level negotiations of the past. Today s diplomats are obliged
to respond instantly to the latest crisis fueled by a YouTube video
or Facebook post. This has given rise to a more open and reactive
approach to global problem-solving with consequences that are
difficult to predict. Drawing on examples from the Iran nuclear
negotiations to the humanitarian crisis in Syria, Seib argues
persuasively for this new versatile and flexible public-facing
diplomacy; one that makes strategic use of both new media and
traditional diplomatic processes to manage the increasingly complex
relations between states and new non-state political actors in the
21st Century
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