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How We Eat - The Brave New World of Food and Drink (Paperback)
Loot Price: R230
Discovery Miles 2 300
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How We Eat - The Brave New World of Food and Drink (Paperback)
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Loot Price R230
Discovery Miles 2 300
Expected to ship within 12 - 17 working days
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An "eye-opening" (Kirkus Reviews) and timely exploration of how our
food-from where it's grown to how we buy it-is in the midst of a
transformation, showing how this is our chance to do better, for
us, for our children, and for our planet, from a global expert on
consumer behavior and bestselling author of Why We Buy. Our food
system is undergoing a total transformation that impacts how we
produce, get, and consume our food. Market researcher and
bestselling author Paco Underhill-hailed by the San Francisco
Chronicle as "a Sherlock Holmes for retailers"-reveals where our
eating and drinking lives are heading in his "delectable" (Michael
Gross, New York Times bestselling author of 740 Park) book, How We
Eat. In this upbeat, hopeful, and witty approach, How We Eat
reveals the future of food in surprising ways. Go to the heart of
New York City where a popular farmer's market signifies how the
city is getting country-fied, or to cool Brooklyn neighborhoods
with rooftop farms. Explore the dreaded supermarket parking lot as
the hub of innovation for grocery stores' futures, where they can
grow their own food and host community events. Learn how marijuana
farmers, who have been using artificial light to grow a crop for
years, have developed a playbook so mainstream merchants like
Walmart and farmers across the world can grow food in an uncertain
future. Paco Underhill is the expert behind the most prominent
brands, consumer habits, and market trends and the author of
multiple highly acclaimed books, including Why We Buy. In How We
Eat, he shows how food intersects with every major battle we face
today, from political and environmental to economic and racial, and
invites you to the market to discover more.
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