Information was collected in three different ways; a review of the
literature, qualitative data from semi-structured interviews and
quantitative questionnaires. A comprehensive review of current
literature showed that usability is just as important as a
technological approach for mobile phone design. It was also
apparent from the literature that Nokia and Microsoft still value a
user centred design approach as they continue to evolve their
partnership. Qualitative data was gathered from semi-structured
interviews with three design industry experts. Information from
this part of the research yielded many important findings in
particular the viewpoint that mobile phones will increasingly
become a commodity that may hinder the design approach taken by the
Nokia and Microsoft collaboration. Finally, 35 participants were
also contacted to complete a questionnaire that targets consumers'
attitudes towards aspects of their mobile phone. Results revealed
that users still value their user interface style, however when
they were asked if they would switch to a different phone, the data
indicated that their decision to switch would be due to hardware
performance rather than interface style.
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