With the political and social changes taking place in Eastern
Europe combined with the changes in Western European markets and
Japanese global marketing strategies, American corporations now can
utilize information technology as the ultimate weapon in
reshaping/expanding their global marketing strategies. Today,
global information technology is not just a set of tools for
computing, but rather is viewed as a strategic tool to bring
organizations growth and prosperity. The Global Issues of
Information Technology Management is the right source for
discovering untapped potential of your information technology. It
is a global tool for the growth and prosperity of your
organization.
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