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Intellectual Property, Fifth Edition - Valuation, Exploitation, and Infringement Damages (Hardcover, 5th Edition)
Loot Price: R8,348
Discovery Miles 83 480
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Intellectual Property, Fifth Edition - Valuation, Exploitation, and Infringement Damages (Hardcover, 5th Edition)
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A new edition of the trusted book on intellectual property
Intellectual Property simplifies the process of attaching a dollar
amount to intellectual property and intangible assets, be it for
licensing, mergers and acquisitions, loan collateral, investment
purposes, and determining infringement damages. Written by Russell
L. Parr, an expert in the valuation/intellectual property field,
this book comprehensively addresses IP Valuation, the Exploitation
Strategies of Licensing and Joint Ventures, and determination of
Infringement Damages. The author explains commonly used strategies
for determining the value of intellectual property, as well as
methods used to set royalty rates based on investment rates of
returns. This book examines the business economics of strategies
involving intellectual property licensing and joint ventures,
provides analytical models that can be used to determine reasonable
royalty rates for licensing and for determining fair equity splits
in joint venture arrangements. Key concepts in this book are
brought to life by presenting real-world examples of exploitation
strategies being used by major corporations. Provides practical
tools for and examines the business economics for determining the
value intellectual property in licensing and joint venture
decisions Presents analytical models for determining reasonable
royalty rates for licensing and for determining fair equity splits
in joint venture arrangements Provides a detailed discussion about
determining intellectual property infringement damages focusing on
lost profits and reasonable royalties.
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