This is a fascinating examination of the relationship between
consumption, the idea of the body and the formation of the self. In
tracing these connections, The Consuming Body develops a profile of
individuality in the late twentieth century - in both its bodily
and mental aspects. Pasi Falk offers a major synthesis and critical
assessment of the debates surrounding the body, the self and
contemporary consumer culture. He explores two fundamental issues
for modern social theory - the delineation of modern consumption
and the body's historically changing position in various cultural
orders. In the course of his argument he examines both metaphors of
consumption and investigates the issues of representation in
advertising and pornography.
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