Environmental literacy and education is not simply a top-down
process of disseminating correct attitudes, values and beliefs.
Rather, it is one that incorporates and facilitates a dialogue with
audiences of different persuasions and at all levels of engagement,
to help highlight and co-produce consensual solutions to the major
eco-challenges of our time. Exploring the growing power and
influence of media formats and outlets like YouTube and gaming,
alongside fictional and documentary film, this book considers new
modes of environmental literacy to ascertain the effectiveness of
digital and filmic stimuli on an audience's perception of
environmental issues, and its specific impact on environmental
action. Drawing on extensive research across a broad range of media
formats, Brereton establishes how environmental narratives and
meanings are created and being received by contemporary audiences.
This book will be of great interest to students and scholars of
environmental communication and media, eco-criticism and
environmental humanities more broadly.
General
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