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Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion
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Twentieth-Century American Fashion (Hardcover, English)
Loot Price: R4,676
Discovery Miles 46 760
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Twentieth-Century American Fashion (Hardcover, English)
Series: Dress, Body, Culture, v. 37
Expected to ship within 12 - 17 working days
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Americans began the twentieth century standing in Europe's
sartorial shadow, yet ended by outfitting the world in blue jeans,
T-shirts and sneakers. How did this come about? What changes in
American culture were reflected in fashion? What role did popular
culture play? This important overview of American fashion in the
twentieth century considers how Americans went from imitating
British and French fashion to developing their own sense of style.
It examines such influences on dress as class, jazz and hip hop,
war, the space race, movies, television and sports. Further, the
book shows how gender, psychology, advertising, public policy,
shifting family values, the American design movement and expertise
in mass production profoundly influenced an American style that has
been exported across the globe. From New York City's Bohemians to
Hollywood's stars, Twentieth-Century American Fashion reveals the
continuing importance of clothing to American identity and
individual experience.
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