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Business Development for Women Lawyers (Paperback)
Loot Price: R4,637
Discovery Miles 46 370
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Business Development for Women Lawyers (Paperback)
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Research suggests that there are gender differences in business
development. Regardless of industry, women tend to develop
relationships for the intrinsic value of those relationships, while
men do so for the potential yield those relationships may bring.
Men approach prospects with the goal of obtaining business, whilst
women's goal is to build ties. A gross generalization? Maybe. But
the fact is, there are still far more men in partnership and
leadership roles than women, and business development - the people
you know, your order book, and your ranking within an organization
- is key to that. The book features multiple contributions from
women across the globe, looking at the skills and techniques,
experiences and talents that female lawyers use to develop their
practices and grow their order books, acting as both inspiration
and motivation to its readers. Developing successful, authentic,
out-of-the-box business development strategies in a largely
male-dominated profession is a challenge for many women lawyers.
Where many senior partners have developed business by playing golf
or taking their clients for cigars and steaks, women need to find a
different way to develop business based upon their own personal
interests and strengths.
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