Membership Marketing in the Digital Age - A Handbook for Museums and Libraries (Hardcover)

Membership marketing and management is an ever more demanding role within the institutions served-meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager's reference book to what works and how on relevant topics such as: *Member acquisition *Membership planning and projections *Membership retention and renewals *Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.

General

Imprint:	Rowman & Littlefield Publishers
Country of origin:	United States
Series:	American Association for State and Local History
Release date:	December 2015
Authors:	Patricia Rich • Dana S. Hines • Rosie Siemer
Dimensions:	238 x 158 x 38mm (L x W x T)
Format:	Hardcover
Pages:	452
ISBN-13:	978-1-4422-5980-5
Categories:	Books > Reference & Interdisciplinary > Museums & museology Books > Reference & Interdisciplinary > Library & information sciences > Library, archive & information management
LSN:	1-4422-5980-9
Barcode:	9781442259805

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