The Illustrated Guide to the Content Analysis Research Project
makes mass media research more accessible through an informal and
humorous student-centered approach. Author Patricia Swann provides
a colorful, step-by-step guide to developing a typical mass media
research project using the content analysis method. The fundamental
elements of this research method are presented in plainspoken
language perfect for undergraduates and new researchers, complete
with engaging illustrations and an informal narrative that tackle
students' most common sticking-points when learning and applying
research methods. Supplemented by online worksheets for further
reflection, this book is an excellent companion to
research-centered courses in mass media, communication studies,
marketing, and public relations at the introductory level.
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