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Books > Arts & Architecture > Music > Composers & musicians
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AKB48 (Paperback)
Loot Price: R621
Discovery Miles 6 210
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AKB48 (Paperback)
Series: 33 1/3 Japan
Expected to ship within 9 - 15 working days
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Since its formation as a girl group in 2005, AKB48 has become a
phenomenal success and institution in Japan. Having originally
recruited fans with photocopied fliers and daily performances in
the Akihabara area of Tokyo, AKB48 now saturates Japan. Its
members--nearly 800 of them, including five sister groups and four
so-called "rival groups" across Japan, as well as six sister groups
in other Asian cities--appear in print, broadcast, online, and
social media; in advertisements and on products; at home and on the
train; on- and off-screen. AKB48's multi-platform omnipresence is
characteristic of "idols," whose intimate relationship to fans and
appeals to them for support have made the group dominant on the
Oricon Yearly Singles Chart in the 2010s; they hold several
records, including most consecutive million-selling singles sold in
Japan. A unique business model relentlessly monetizes fans'
affections through meet-and-greet events and elections, which
maximize CD sales, and their saturated presence in the media. At a
time when affect is more important than ever in economic,
political, and social theory, this book explores the intersection
of idols and affect in contemporary Japan and beyond.
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