This lively text provides a candid inquiry into the contemporary
means by which architects get work and (for better or worse) become
famous.
In response to the reciprocal relationship between publicity and
everyday architectural practice, this book examines the mechanisms
by which architects seek publicity and manage to establish
themselves and their work ahead of their colleagues. Through the
essays of specialist contributors, this book enables the reader to
understand the complex relationship between what they see as the
built environment and the unwritten stories behind how it came
about.
* Internationally known architects bring an insider's view of the
profession to life
* Shows architects how to establish a strong reputation in one of
the most competitive professional fields
* Links themes of contemporary culture to key architectural issues
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