The Economics of Sport provides a highly accessible introduction to
the main theoretical, empirical and policy issues that emanate from
the economic analysis of sport.
Written in a style that makes economics accessible to sports
management and policy students, this is a lively and
reader-friendly examination of the crucial areas that make up the
sports economy. It embraces the full scope of the sports economy,
covering the three main arenas in which sport takes place - mass
participation, professional sports and sports events. The key
elements of the economic representation of these three markets is
examined, together with the main policy issues, as well as the
underlying demand for and supply of these sports.
Truly international in scope it focuses on specific comparisons
between the US, the UK and mainland Europe. The breadth of
discussion and international emphasis is brought to life by a
thorough pedagogy which is developed throughout the book, including
case studies to illustrate the key themes discussed - ideal for
both lecturer and student.
* Embraces the full scope of the sports economy, including mass
participation, professional sports and sports events
* Ideal resource for sports management and policy students, making
economics accessible through strong pedagogy
* Illustrated by international case studies focusing on the UK, US
and mainland Europe
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