On its first publication 10 years ago, Natural Capitalism rocked
the world of business with its innovative new approach - an
approach that fused ecological integrity with business acumen using
the radical concept of natural capitalism. This 10th-anniversary
edition features a new Introduction by Amory B. Lovins and Paul
Hawken which updates the story to include the successes of the last
decade. It clearly sets out the path that we must now take to
ensure the future prosperity of our civilisation and our planet.
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