Most news media are "data rich but analysis poor" when it comes to
election polling. Since election polls clearly have the power to
influence campaigns and election post-mortems, it is important that
"spin" not take precedence over significance in the reporting of
poll results. In this volume, experts in the media and in academe
challenge the conventional approaches that most news media take in
their poll-based campaign coverage. The book reports new research
findings on news coverage of recent presidential elections and
provides a myriad of examples of how journalists and news media
executives can improve their analysis of poll data, thereby better
serving our political processes.
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