The Moral Molecule - the new science of what makes us good or evil (Paperback)

Human beings can be so compassionate. They can also be shockingly cruel. What if there was a master control for human behaviour? Switch it on and people are loving and generous. Switch it off and they revert to violence and greed. Pioneering neuroeconomist Paul J. Zak has discovered just such a master switch: a molecule in the human brain. Zak's colleagues call him Dr Love. They also call him the vampire economist. He and his research team have travelled from his laboratory in California to the jungles of Papua new Guinea via a summer garden in Devon, taking blood from people as they attend a wedding, make decisions with money, play football on the field, even jump from an aeroplane. Their experiments to measure a chemical in the bloodstream called oxytocin reveal the answers to those mysteries about why we make the decisions we do: why we are sometimes rational, at other times irrational; why men cheat more than women; how the moral molecule operates in the market place, and most importantly, once we understand the moral molecule, how we can consciously use it to make our lives better.

General

Imprint:	Corgi Books
Country of origin:	United Kingdom
Release date:	February 2013
First published:	February 2013
Authors:	Paul J. Zak
Dimensions:	198 x 127 x 20mm (L x W x T)
Format:	Paperback - B-format
Pages:	299
ISBN-13:	978-0-552-16461-0
Categories:	Books > Business & Economics > Economics > Economic theory & philosophy Books > Health, Home & Family > Self-help & practical interests > Popular psychology > General Promotions
LSN:	0-552-16461-5
Barcode:	9780552164610

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!