International Advertising Law - A Practical Global Guide, Second Edition (Hardcover, 2nd New edition)

Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years digital marketing and targeting methods have changed the face of the advertising industry beyond recognition. Updated for 2020, International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco/e-cigarettes). Edited by Paul Jordan, partner and head of advertising and Andrew Butcher, senior associate at UK law firm Bristows, this book includes chapters from leading experts in 30 jurisdictions. This new edition of International Advertising Law is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry. The book serves as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.

General

Imprint:	Globe Law and Business
Country of origin:	United Kingdom
Release date:	March 2021
Consultant editors:	Paul Jordan • Andrew Butcher
Dimensions:	240 x 160mm (L x W)
Format:	Hardcover
Pages:	640
Edition:	2nd New edition
ISBN-13:	978-1-78742-390-9
Categories:	Books > Law > General
LSN:	1-78742-390-5
Barcode:	9781787423909

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