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Multiplatform Media in Mexico - Growth and Change Since 2010 (Paperback, 1st ed. 2019)
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Multiplatform Media in Mexico - Growth and Change Since 2010 (Paperback, 1st ed. 2019)
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Multiplatform Media in Mexico is the first book to treat the
exciting, interconnected fields of cinema, television, and internet
in Mexico over the last decade, fields that combine to be called
multiplatform media. Combining industrial analysis of a major
audiovisual field at a time of growth and change with close
readings of significant texts on all screens, acclaimed author Paul
Julian Smith deftly details these new audiovisual trends. The book
includes perspectives on local reporting on the ground, as covered
in the chapter documenting media response to the 2017 earthquake.
And, for the first time in this field, the book draws throughout on
star studies, tracing the distinct profiles of actors who migrate
from one medium to another. As a whole, Smith's analyses illustrate
the key movements in screen media in one of the world's largest
media and cultural producing nations. These perspectives connect to
and enrich scholarship across Latin American, North American, and
global cases.
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