Most books on business strategy approach the subject from a
corporate perspective – covering topics such as the vision for
the business, the marketplace, competition, differentiation etc.
However, the reality is that most managers work in sub-units or
subsidiaries of the business and they are not involved in corporate
strategy formulation. Their strategic concerns are with the
positioning and future trajectory of their own units within the
complex internal ecosystem in which they exist. If these units are
to survive and grow, the middle managers responsible for them must
plan their future, maximize their value-add, and compete for
resources within the internal market of their corporations. Such
internal markets are becoming increasingly volatile due to general
economic conditions, but also given the questioning of
globalization and increasing corporate concerns about the frailties
of international supply chains as brought into sharp focus by the
Covid-19 crisis and the war in Ukraine. This book provides
practical perspectives for these business unit managers, and a
step-by-step toolkit that can be used by management teams to
develop a successful subsidiary strategy that acknowledges these
challenges while maximizing their contribution to corporate
objectives. It is based on the authors 30 years of experience as an
executive in a complex multinational (IBM) organization,
supplemented by academic study at Masters and PhD level. The
material covered has been verified through workshops over a 3-year
period with the senior leadership teams of 25 multinational
subsidiaries operating from Ireland.
General
| Imprint: |
Taylor & Francis
|
| Country of origin: |
United Kingdom |
| Release date: |
September 2023 |
| Authors: |
Paul Lyons
|
| Dimensions: |
254 x 178mm (L x W) |
| Pages: |
220 |
| ISBN-13: |
978-1-03-254403-8 |
| Categories: |
Books
Promotions
|
| LSN: |
1-03-254403-1 |
| Barcode: |
9781032544038 |
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