Consumer Psychology: A Study Guide to Qualitative Research Methods (Paperback)

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

General

Imprint:	Verlag Barbara Budrich
Country of origin:	Germany
Release date:	April 2016
Authors:	Paul M.W. Hackett • Jessica Schwarzenbach • Uta Maria Jurgens
Dimensions:	210 x 148 x 10mm (L x W x T)
Format:	Paperback
Pages:	166
ISBN-13:	978-3-8474-0772-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	3-8474-0772-4
Barcode:	9783847407720

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