First published in 1998, this volume asks: are groups or
organisations beyond the sphere of Westminster politics doomed to
be marginalised in mainstream news coverage, or can the currently
fashionable emphasis upon media techniques and 'spin doctoring'
offer such non-official news sources a means of securing media
success?. This question is now surfacing as a major issue within
politics and cultural debates, as well as within the sociology of
the mass media and communication studies. We are living through a
period of remarkable transformation in politics, culture and social
arrangements. Communications experts in the 'new Labour' camp
believe that trade unions must respond by becoming more
sophisticated in their use of the media and marketing techniques;
and by employing new vocabularies for communicating their messages
to the public. However, can trade unions succeed in using the
tricks of the 1990s spin doctor to restore their position?. This
study uses extensive interviews with leading national newspaper
journalists and senior figures within trade unions to explore the
question. Drawing upon unique archive material the study points to
the importance of government in fostering or undermining branches
of journalism including coverage of labour relations.
General
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