Shameless exploitation has never been more fun nor done more
good for more people than when done by Newman's Own--the first
green food company to use all-natural ingredients, and still the
most successful.
It was 1982 when Paul Newman and A. E. Hotchner made their foray
into local gourmet shops with bottles of their homemade salad
dressing. The venture was intended to be a lark, a way to poke fun
at the traditional way the market operates. Hurdling obstacle after
obstacle, they created the first company to mass-market all-natural
products, eliminating the chemicals, gums, and preservatives that
existed in food at the time. This picaresque saga is the inspiring
story of how the two friends parlayed the joke into a
multimillion-dollar company that gives "all" its profits to the
less fortunate without spending money on galas, mailings, and other
expensive outreaches. It also serves as a textbook for foundations
and charitable organizations looking to do the most good they can
with what they have.
Told in alternating voices, Newman and Hotchner have written a zany
tale that is a business model for entrepreneurs, an inspirational
book, and just plain delightful reading.
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