Becoming a sustainable marketer is no longer an optional extra.
Sustainability has become a necessity for the future, but do you
feel confident delivering on this for your clients and customers?
Sustainable Marketing provides a practical guide for marketing
professionals to transform their daily work, and the industry as a
whole, into a force for good. Starting with an outline of the role
of marketing in the wider world of sustainability, this book
provides concrete tools, techniques and models for daily use, as
well as guidance on staying resilient throughout your own personal
journey with sustainability. Whether thinking about the channels
you use, or the marketing activities your department does, this is
the perfect guide for marketing professionals working through their
company's sustainable transformation. Written by experts who apply
their unique framework to the issue, this book takes what may feel
like an insurmountable challenge and breaks it down, giving
in-depth advice and providing real-world success stories from
companies of all sizes including Tony's Chocolonely, EcoSki and
Tesla.
General
Imprint: |
Kogan Page
|
Country of origin: |
United Kingdom |
Release date: |
December 2023 |
First published: |
2024 |
Authors: |
Paul Randle
• Alexis Eyre
|
Dimensions: |
234 x 156mm (L x W) |
Pages: |
256 |
ISBN-13: |
978-1-398-61313-3 |
Categories: |
Books
|
LSN: |
1-398-61313-4 |
Barcode: |
9781398613133 |
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