An exciting exploration of the new frontier of finance, to value
the planet and protect what has too long been treated as free and
taken for granted--the natural assets we need and love most In
Pricing the Priceless: The Financial Transformation to Value the
Planet, Solve the Climate Crisis, and Protect Our Most Precious
Assets, renowned environmental strategist, speaker, world traveler
and author Paula DiPerna brings a unique voice and optic to
de-mystify and unveil today’s most fascinating financial
disruption—pricing the priceless to flip conventional ideas of
how we value natural assets and why. She asks the provocative
question long ignored: Why do we value the indispensable atmosphere
at zero, but dispensable production in the trillions? She digs into
alternatives, with real-life examples from around the globe of
fascinating and pioneering financial innovations—controversial
and paradoxical, but essential. In the book, you’ll travel from
rainforests to Wall Street, Board Rooms to the Vatican, coral reefs
to mangroves to China’s carbon markets. Timely, adventurous,
eclectic, and accessible, Pricing the Priceless brings alive the
critical financial transformation that will determine future
planetary health and social stability. With power, clarity and
real-world experience, the author also examines: Fascinating new
financial inventions and experiments—insurance, bonds, markets,
investment funds—all aimed at pricing what is precious and vital
to human well-being How the great current intergenerational shift
in wealth and attitudes is redefining investment trends and the
idea of what constitutes wealth and return How climate change and
other urgent environmental problems now require entirely new
financial thinking to trigger solutions How once-radical ideas
about measuring economic progress are now re-imagining the very
purpose of capitalism Why finance needs critical re-invention to
remain credible in the face of increasing public skepticism of
business-as-usual economic practice A can’t-miss read for thought
leaders, business executives, investors, activists, and
entrepreneurs, Pricing the Priceless is a landmark that will shape
the world and future, bridging the tangible and intangible to
answer a critical question of rising economic and social
inspiration: What is money for?
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