During the 2012 election cycle, President Barack Obama was
struggling for reelection, and former Massachusetts governor Mitt
Romney was running as the first major-party candidate since Walter
Mondale and the first Republican since Ronald Reagan to not hold
public office at the time of his nomination. In this volume,
twenty-six international scholars consider how these two different
public figures steered toward the White House, discussing strategy,
rhetoric, domestic and international policies, and campaign
innovations.
General
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