How some design appears to be something that it is not-by
beautifying, amusing, substituting, or deceiving. Pretense design
pretends to be something that it is not. Pretense design includes
all kinds of designed objects: a pair of glasses that looks like a
fashion accessory rather than a medical necessity, a hotel in Las
Vegas that simulates a Venetian ambience complete with canals and
gondolas, boiler plates that look like steel but are vinyl. In this
book, Danish designer Per Mollerup defines and describes a
ubiquitous design category that until now has not had a name:
designed objects with an intentional discrepancy between surface
and substance, between appearance and reality. Pretense design, he
shows us, is a type of material rhetoric; it is a way for physical
objects to speak persuasively, most often to benefit users but
sometimes to deceive them. After explaining the means and the
meanings of pretense design, Mollerup describes four pretense
design applications, providing a range of examples for each:
beautification, amusement, substitution, and deception.
Beautification, he explains, includes sunless tanning, high heels,
and even sporty accessories for a family car. Amusement includes
forms of irrational otherness-columns that don't hold anything up,
an old building's facade that hides a new building, a new Chinese
town that mimics an old European town. Substitution pretends to be
a natural thing: plastic laminate is a substitute for wood, Corian
a substitute for marble, and prosthetics substitute for human
organs. Deception doesn't just bend the truth; it suspends it.
Soldiers wear camouflage to hide; hunters use decoys to attract
their prey; malware hides in a harmless program only to wreak havoc
on a user's computer. With Pretense Design, Per Mollerup adds a new
concept to design thinking.
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