The History of Mitsubishi Corporation in London - 1915 to Present Day (Hardcover)

The History of Mitsubishi Corporation in London examines the culture clashes, the friendships and the changing businesses that Mitsubishi Corporation's London branch oversaw in the eighty-five years following its foundation. It examines the paradox of how Mitsubishi Corporation could operate internationally for nearly a century, and still remain resolutely Japanese. With the slowdown in Japanese economic growth however, this book asks whether the corporation needs to change its mission, as well as controversially questioning whether information technology is in fact a barrier to, rather than a driving force for, successful globalization.
As a long-term employee of Mitsubishi both in Tokyo and London, Pernille Rudlin has a unique perspective on the world of Japanese corporate culture in Britain. No other corporate history has examined a Japanese subsidiary in such detail, including interviews with more than thirty employees past and present.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Advances in Asia-Pacific Business
Release date:	April 2000
First published:	2000
Authors:	Pernille Rudlin
Dimensions:	216 x 138 x 24mm (L x W x T)
Format:	Hardcover
Pages:	258
ISBN-13:	978-0-415-22872-5
Categories:	Books > Humanities > History > History of specific subjects > Economic history Books > Business & Economics > Business & management > Ownership & organization of enterprises > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Hi-tech manufacturing industries Books > Business & Economics > Economics > International economics > International trade > General Books > History > History of specific subjects > Economic history Promotions
LSN:	0-415-22872-7
Barcode:	9780415228725

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